Crafting the Future of Automation
Reshaping business automation with a new branding approach for intelligent and efficient workflows.
Software
Branding
2024
Insight
Business software is often complex, and integrating these systems is often even harder.
System complexity takes time and resources away from growth, customer engagement, and personal time. Automation offers seamless integration, freeing up valuable time for businesses.
The Problem
Zynk’s existing branding was outdated and complex, failing to reflect their innovative & efficient automation and integration services.
This misalignment made it hard for clients to understand Zynk's true value or the simplicity of their automation solutions.
Darkside
HEX
#07060C
RGB
7
6
12
CYMK
42
50
0
95
Bright
HEX
#FBF6F6
RGB
251
246
246
CYMK
0
2
2
2
Mint
HEX
#5BF4AE
RGB
91
244
174
CYMK
63
0
29
4
HEX
#5DBEF5
HEX
#CD71FD
HEX
#F9BD48
Solution
A new brand identity was developed for Zynk that reflects their bold, simple approach to business software integration and automation.
The refreshed visual design and streamlined messaging now accurately represent the seamless integration and powerful automation capabilities Zynk provides, communicating Zynk’s commitment to making business processes more efficient and user-friendly.
A full in-depth case study is coming soon, detailing the design process, client engagement, and outcomes.