Crafting the Future of Automation

Reshaping business automation with a new branding approach for intelligent and efficient workflows.

Industry

Industry

Software

Services

Services

Branding

Year

Year

2024

Insight

Business software is often complex, and integrating these systems is often even harder.

System complexity takes time and resources away from growth, customer engagement, and personal time. Automation offers seamless integration, freeing up valuable time for businesses. 

The Problem

Zynk’s existing branding was outdated and complex, failing to reflect their innovative & efficient automation and integration services.

This misalignment made it hard for clients to understand Zynk's true value or the simplicity of their automation solutions.

Darkside

HEX

#07060C

RGB

7

6

12

CYMK

42

50

0

95

Bright

HEX

#FBF6F6

RGB

251

246

246

CYMK

0

2

2

2

Mint

HEX

#5BF4AE

RGB

91

244

174

CYMK

63

0

29

4

Blue

Blue

HEX

#5DBEF5

Purple

Purple

HEX

#CD71FD

Yellow

Yellow

HEX

#F9BD48

Tilt Warp

General Sans

General Sans

  • AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

  • AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

Solution

A new brand identity was developed for Zynk that reflects their bold, simple approach to business software integration and automation.

The refreshed visual design and streamlined messaging now accurately represent the seamless integration and powerful automation capabilities Zynk provides, communicating Zynk’s commitment to making business processes more efficient and user-friendly.

A full in-depth case study is coming soon, detailing the design process, client engagement, and outcomes.